All services
Service 01
Paid Search & Shopping
High-intent demand capture, managed to cost per booked job.
Search is where intent is highest and waste is easiest. We manage the full account to a single metric, cost per booked job, and let the platform bid toward booked revenue rather than raw clicks.
Focus
Search · Shopping · PMax
Accountable to one number: A search account that bids to the job on the calendar, not the click in the report.
Everything we run inside it.
- Google Search, Microsoft (Bing) Search, and YouTube demand capture
- Shopping, Performance Max, and Demand Gen campaign builds and management
- Automated bid management (tROAS / tCPA) with human oversight
- Budget pacing and reallocation across campaigns, reviewed weekly
- Search-term mining and negative-keyword sculpting to eliminate wasted spend
- Responsive search ad testing, sitelink and asset management
- Offline-conversion and value-based bidding fed by booked revenue
- Quality Score, geo, device, and dayparting optimization
- Competitor conquesting and brand-defense strategy
The point of all of it: A search account that bids to the job on the calendar, not the click in the report.